SMARTPHONE WARS • 2000–2026
Top 8 Mobile Phone Empires by Sales (2000–2026): Death of Nokia
Annual Global Handset Shipments (Millions of Units)
Key takeawayNokia peaked at 472M phones in 2008 before vanishing
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2000 vs 2026: what changed
2000 leader
Nokia 128.4M
2026 leader
Samsung 235.0M
Fastest growth
Apple +34.6% CAGR
| Contender | 2000 | 2026 | Multiplier | CAGR | Peak (year) | 2026 share |
|---|---|---|---|---|---|---|
| Samsung | 20.5M | 235.0M | 11.46x | +9.84% | 444.4M (2013) | 26.3% |
| Apple | 0.1M | 226.0M | 2260.00x | +34.59% | 235.7M (2021) | 25.3% |
| Xiaomi | 0.1M | 138.0M | 1380.00x | +32.06% | 191.0M (2021) | 15.5% |
| Vivo | 0.1M | 91.0M | 910.00x | +29.96% | 128.3M (2021) | 10.2% |
| OPPO | 0.1M | 89.5M | 895.00x | +29.88% | 133.6M (2021) | 10.0% |
| Huawei | 0.1M | 62.0M | 620.00x | +28.06% | 240.6M (2019) | 6.9% |
| Motorola | 60.1M | 51.5M | 0.86x | -0.59% | 217.4M (2006) | 5.8% |
| Nokia | 128.4M | 0.1M | 0.00x | -24.07% | 472.3M (2008) | 0.0% |
| Contender | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Samsung | 20.5M | 28.9M | 42.2M | 55.6M | 86.6M | 102.8M | 118.0M | 161.2M | 196.7M | 227.2M | 280.2M | 329.4M | 396.5M | 444.4M | 392.5M | 319.7M | 311.4M | 317.7M | 292.3M | 295.7M | 256.6M | 272.1M | 260.9M | 226.6M | 223.8M | 230.5M | 235.0M |
| Apple | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 3.7M | 11.6M | 25.1M | 47.5M | 93.1M | 135.9M | 153.4M | 192.7M | 231.5M | 215.4M | 215.8M | 208.8M | 191.0M | 206.1M | 235.7M | 226.4M | 234.6M | 229.2M | 231.0M | 226.0M |
| Xiaomi | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.3M | 7.2M | 18.7M | 61.1M | 66.5M | 53.0M | 92.7M | 119.1M | 125.6M | 147.8M | 191.0M | 153.1M | 145.9M | 168.5M | 154.0M | 138.0M |
| Vivo | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.2M | 0.5M | 2.0M | 6.5M | 15.0M | 28.0M | 42.5M | 77.3M | 94.9M | 101.4M | 110.1M | 111.7M | 128.3M | 99.0M | 88.5M | 101.2M | 96.4M | 91.0M |
| OPPO | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.1M | 0.4M | 0.9M | 2.0M | 4.5M | 8.2M | 13.0M | 29.5M | 49.2M | 99.4M | 111.7M | 113.3M | 114.3M | 111.2M | 133.6M | 103.3M | 103.1M | 104.8M | 97.0M | 89.5M |
| Huawei | 0.1M | 0.2M | 0.5M | 0.9M | 1.5M | 3.2M | 6.0M | 10.0M | 14.2M | 18.8M | 23.8M | 40.6M | 47.3M | 55.5M | 73.6M | 106.6M | 139.3M | 154.2M | 206.0M | 240.6M | 189.0M | 35.0M | 30.5M | 35.0M | 48.5M | 56.2M | 62.0M |
| Motorola | 60.1M | 59.1M | 64.2M | 75.2M | 104.5M | 146.0M | 217.4M | 159.0M | 99.9M | 55.5M | 37.2M | 41.4M | 33.9M | 31.0M | 35.6M | 45.2M | 40.5M | 43.0M | 38.1M | 42.0M | 35.8M | 49.5M | 46.8M | 48.0M | 52.4M | 53.1M | 51.5M |
| Nokia | 128.4M | 139.7M | 151.4M | 179.3M | 207.7M | 265.0M | 347.5M | 437.1M | 472.3M | 431.8M | 453.0M | 417.1M | 335.6M | 250.8M | 185.0M | 102.0M | 35.0M | 59.2M | 48.5M | 12.0M | 8.5M | 6.2M | 4.1M | 2.5M | 1.2M | 0.4M | 0.1M |